Commitment Keeps Jersey Strong
My mother started WoW Work Out World over 25 years ago and my family and our team of fitness professionals have been Keeping Jersey Strong ever since. You may not know this, but we coined the phrase JERSEY STRONG back in 2007. And then in 2012, when Superstorm Sandy hit, our catchy slogan instantly became a mantra to live by, as we all confronted a really challenging time.
We got to see what it means for communities and people to pull together. In fact, it changed us. We didn’t want to just be a gym in New Jersey; we changed the way we view our business AND the communities that we serve. It prompted us to change our business model, start the Jersey Strong Foundation and ultimately change our brand name to JERSEY STRONG. It’s no longer just a catchy tagline or slogan, it’s the core of our beliefs as a company.
The Jersey Shore has always been a core part of our culture. Most of Jersey Strong’s first clubs were built along the Monmouth and Ocean County shoreline, and the shore is home to our staff and thousands of Jersey Strong members. It’s all about community and keeping it local. When we first visited Fulfill, we were taken aback by two things: the impact and the need. At the time, Fulfill was distributing over 12 million meals to our friends and family in the community. That number led us to ask the question, “How many individuals do you assist on an annual basis?” To our disbelief, 130,000 individuals were helped by Fulfill last year alone. Hearing the widespread need cemented our commitment.
Since that first connection, the Jersey Strong Foundation has donated $268,500 to Fulfill, equating to well over 805,000 meals for our friends, neighbors and colleagues in-need in the community! What an amazing journey it’s been! A BIG THANK YOU to our amazing members, for helping us make such an impact! Everyday is a great day to come together and lend a helping hand. We are JERSEY STRONG.